Crafting creative hotel concepts & brands

We are specialised in crafting hotel concepts and brands. In today’s highly competitive hospitality market, a creative and innovative hotel concept and brand is crucial for your success.

Therefore, if you are in the process of opening a new hotel, thinking about re-positioning your existing one, refreshing your brand or want us to look at concept areas to improve and innovate – we are ready to serve you best.

HOW we craft your fresh hotel concept and brand.

Hotel concepts and brands we have created so far.

 

HOW WE MAKE IT HAPPEN

Yes, as a boutique consulting agency we create fresh hotel concepts and brands, but we also work with you (if you want us to ;-) to see it through to realisation. We work as your partner to translate the theory into practice, whether you need us to develop hotel marketing strategies and social media guidelines, to create corporate identities and websites, to search for the right partners or to supervise your agency process.

Hotel marketing & sales
Web & social media
Hotel graphic design
Trends & ideas
Hotel checks
Service partner
Human resources
Other services
Hotel marketing & sales

Hotel marketing & sales:
We take a close look at your hotel marketing & sales strategy or create a new one for you. We provide you with actionable hotel marketing & sales strategy documents tailored to your goals and needs and include actionable and practicable checklists and guidelines for your team.

Web & social media

Web & social media:
Online marketing is not the future, it is the present. Therefore we design and implement creative hotel websites and develop innovative social media manuals and content plans for your hotel.

Hotel graphic design

Hotel graphic design:
We translate your hotel brand culture and values into beautiful corporate identities. We create logos and define your corporate colours and translate them into the tools that serve you best.

Trends & ideas

Trends & ideas:
Are you happy with your hotel concept and / or brand but feel that you need some innovative and fresh ideas and insights, such as the newest market trends and emerging customer segments?

We act for our existing clients as an idea provider and generator as well as a source of inspiration - always hunting for the newest trends.

Hotel checks

Hotel checks:
Only what can be measured can be improved. Therefore we conduct hotel quality checks and audits, compile detailed reports and above all, give you feedback and recommendations how to bring your business to the next level. 

Service partner

Service partner:
If you find the right people, almost anything is possible. Therefore we strongly believe in connecting and finding the right humans. We assist you in finding the right service partners in all different areas (creative, design, web, digital, etc.), we brief them according to your needs and supervise the process.

Human resources

Human resources:
Sustainable success in every people business is only possible with the right team members. We assist you in finding the right humans for your business, in recruiting and training them. 

Other services

Other services:
How can we best serve you? We are an innovative boutique consulting agency for hotels and are excited to provide you with the services and solutions that are the best for you.

Hotel marketing & sales:
We take a close look at your hotel marketing & sales strategy or create a new one for you. We provide you with actionable hotel marketing & sales strategy documents tailored to your goals and needs and include actionable and practicable checklists and guidelines for your team.

Web & social media:
Online marketing is not the future, it is the present. Therefore we design and implement creative hotel websites and develop innovative social media manuals and content plans for your hotel.

Hotel graphic design:
We translate your hotel brand culture and values into beautiful corporate identities. We create logos and define your corporate colours and translate them into the tools that serve you best.

Trends & ideas:
Are you happy with your hotel concept and / or brand but feel that you need some innovative and fresh ideas and insights, such as the newest market trends and emerging customer segments?

We act for our existing clients as an idea provider and generator as well as a source of inspiration - always hunting for the newest trends.

Hotel checks:
Only what can be measured can be improved. Therefore we conduct hotel quality checks and audits, compile detailed reports and above all, give you feedback and recommendations how to bring your business to the next level. 

Service partner:
If you find the right people, almost anything is possible. Therefore we strongly believe in connecting and finding the right humans. We assist you in finding the right service partners in all different areas (creative, design, web, digital, etc.), we brief them according to your needs and supervise the process.

Human resources:
Sustainable success in every people business is only possible with the right team members. We assist you in finding the right humans for your business, in recruiting and training them. 

Other services:
How can we best serve you? We are an innovative boutique consulting agency for hotels and are excited to provide you with the services and solutions that are the best for you.

OUR AREAS OF EXPERTISE

Want to know what makes our hearts beat faster? It is our areas of expertise. This is where we feel at home, it is what we are truly good at and helps us to serve our clients in the best way possible.*

*It also means we have a lot of interesting things to talk about at conferences, seminars and workshops!

Individualisation
Re-defining luxury
Digitalisation
The “new” fine dining
Female shift
Experiential travel
Island destinations
Emerging customer segments
Boutique hotels
Wow customer service
Sensory branding
Individualisation

Individualisation:
Nowadays clients search for more individual and unique hotel experiences, which means for you that new and intelligent ways of dealing with the mass of information and a higher need for services are required.

Re-defining luxury

Re-defining luxury:
Do you still think that luxury hospitality is about golden wash basins and impressive chandeliers? While this might be still true for some segments, we have learned that the definition of “luxury” has shifted significantly. Luxury hospitality nowadays is silent, sustainable and meaningful. It is about priceless moments, about making a difference, recognition and above all, emotions and feelings.

Digitalisation

Digitalisation:
Digitalisation will continue to significantly shape the hospitality, tourism and people businesses. Hotels that are able to innovate and provide clients with technology that offers them experiences and services they seek, before they have to ask, will succeed on the future market. We make sure that buzzwords as “holidays 2.0”, “location-based-services”, hotel apps and social media aren’t just buzzwords for you but crucial elements you build your success on.

The “new” fine dining

The "new" fine dining:
Have you heard about dinners that take up to four hours and span 20 tiny courses, ending with a late night snack at home? Have you heard guests say that they feel that everything is just too much – too expensive, too tedious, too fake and just not feeling right and authentic? We have. And by doing so we gained new understandings about what the F&B industry needs to understand, implement and live to redefine fine dining experiences for today.

Female shift

Female shift:
The female shift and the growing role of women in society means changes are needed in the hospitality and people industries. This require more than just some product adjustments to meet the needs of female clients. It means the review and adaptation of hotel service standards, offers and communications strategies.

Experiential travel

Experiential travel:
Today’s travellers are increasingly looking for a holistic travel experience, one that is focused on truly experiencing the country or destination they travel to. This holistic experience happens by connecting to local life - culinary, culture, history, shopping, nature or social life. Experience that engage travellers in a series of memorable events that are inherently personal, involve the senses, and make a connection on an emotional, physical, spiritual or intellectual level.

Island destinations

Island destinations:
Islands were our work playground for many years. We have lived and worked in the Maldives and experienced that the more remote your hotel is, the better your planning and operational processes need to be. We know what true service quality and luxury means as well as how to turn a hotel into a sought-after destination. 

We know the particularities and special “rules” of island destinations and are able to translate these learnings to other competitive business environments as well.

Emerging customer segments

Emerging customer segments:
Millennials, UHNWI, Chinese guests
Do you know how Millennials define ‘wow’ customer service or what are non-negotiables they expect in every hotel room? Are you aware of the best ways to reach and satisfy UHNWI guests and thereby realise more earnings? Have you experienced how challenging it is to adapt to the special hotel client needs deriving from different characteristics and cultural backgrounds? We can provide you with helpful insights that enable you to attract and adapt to new emerging hospitality customer segments and win.

Boutique hotels

Boutique hotels:
We love individual, small boutique hotels in unique settings with upscale accommodations and therefore know what it takes to develop a stylish, aspirational and outstanding boutique hotel concept. Shall we co-create yours?

Wow customer service

Wow customer service:
Even with the increasing importance of technology, tourism and hospitality have always been from people – for people industries. Global competition will drive up service standards and WOW customer service will become even more influential over the next decade and be the only way to ensure repeat business. How can we increase the WOW factor for your hotel guests and visitors?

Sensory branding

Sensory branding:
Nowadays most services come across as interchangeable rather than powerful. We have experienced that in order to succeed in today’s competitive market environments hotel brands need to move away from a purely standard branding approach. They need to deliver full sensory and emotional experiences. We help you to involve all senses in your hotel product and brand experience, in order to be not only remembered but also loved by your clients. How? By answering the questions how your hotel sounds, tastes, smells, and feels like.

Individualisation:
Nowadays clients search for more individual and unique hotel experiences, which means for you that new and intelligent ways of dealing with the mass of information and a higher need for services are required.

Re-defining luxury:
Do you still think that luxury hospitality is about golden wash basins and impressive chandeliers? While this might be still true for some segments, we have learned that the definition of “luxury” has shifted significantly. Luxury hospitality nowadays is silent, sustainable and meaningful. It is about priceless moments, about making a difference, recognition and above all, emotions and feelings.

Digitalisation:
Digitalisation will continue to significantly shape the hospitality, tourism and people businesses. Hotels that are able to innovate and provide clients with technology that offers them experiences and services they seek, before they have to ask, will succeed on the future market. We make sure that buzzwords as “holidays 2.0”, “location-based-services”, hotel apps and social media aren’t just buzzwords for you but crucial elements you build your success on.

The "new" fine dining:
Have you heard about dinners that take up to four hours and span 20 tiny courses, ending with a late night snack at home? Have you heard guests say that they feel that everything is just too much – too expensive, too tedious, too fake and just not feeling right and authentic? We have. And by doing so we gained new understandings about what the F&B industry needs to understand, implement and live to redefine fine dining experiences for today.

Female shift:
The female shift and the growing role of women in society means changes are needed in the hospitality and people industries. This require more than just some product adjustments to meet the needs of female clients. It means the review and adaptation of hotel service standards, offers and communications strategies.

Experiential travel:
Today’s travellers are increasingly looking for a holistic travel experience, one that is focused on truly experiencing the country or destination they travel to. This holistic experience happens by connecting to local life - culinary, culture, history, shopping, nature or social life. Experience that engage travellers in a series of memorable events that are inherently personal, involve the senses, and make a connection on an emotional, physical, spiritual or intellectual level.

Island destinations:
Islands were our work playground for many years. We have lived and worked in the Maldives and experienced that the more remote your hotel is, the better your planning and operational processes need to be. We know what true service quality and luxury means as well as how to turn a hotel into a sought-after destination. 

We know the particularities and special “rules” of island destinations and are able to translate these learnings to other competitive business environments as well.

Emerging customer segments:
Millennials, UHNWI, Chinese guests
Do you know how Millennials define ‘wow’ customer service or what are non-negotiables they expect in every hotel room? Are you aware of the best ways to reach and satisfy UHNWI guests and thereby realise more earnings? Have you experienced how challenging it is to adapt to the special hotel client needs deriving from different characteristics and cultural backgrounds? We can provide you with helpful insights that enable you to attract and adapt to new emerging hospitality customer segments and win.

Boutique hotels:
We love individual, small boutique hotels in unique settings with upscale accommodations and therefore know what it takes to develop a stylish, aspirational and outstanding boutique hotel concept. Shall we co-create yours?

Wow customer service:
Even with the increasing importance of technology, tourism and hospitality have always been from people – for people industries. Global competition will drive up service standards and WOW customer service will become even more influential over the next decade and be the only way to ensure repeat business. How can we increase the WOW factor for your hotel guests and visitors?

Sensory branding:
Nowadays most services come across as interchangeable rather than powerful. We have experienced that in order to succeed in today’s competitive market environments hotel brands need to move away from a purely standard branding approach. They need to deliver full sensory and emotional experiences. We help you to involve all senses in your hotel product and brand experience, in order to be not only remembered but also loved by your clients. How? By answering the questions how your hotel sounds, tastes, smells, and feels like.