We are MA people

We, MAgdalena and MAnuela, are both from South Tyrol (Italy) and met first in the Maldives working for a leading luxury resort. We founded MA people because we strongly believe that there is a better way to create hotel concepts and brands, that the hospitality industry needs creative, smart and innovative ideas and solutions.

Together with our senior MA people team of innovative hospitality experts and creative minds (marketing & branding experts, PR experts, tourism & hospitality specialists and insiders, graphic designers, creatives, copywriters, illustrators, ...) we embark on our mission to bringing a fresh approach to the hospitality and tourism industries. 

Read the full MA people story here.


Manuela Schwingshackl – Co-founder & co-creator

Manuela is a South Tyrolean bon vivant who loves to travel and explore great-tasting, regional food and wines. She brings a wealth of tourism, marketing and conceptual experience to MA people and has an undeniable appetite for making businesses and its people successful. Manuela conducted her hotel and destination management studies in Italy and Switzerland, and holds an executive education diploma from the University of St. Gallen, Switzerland and the ESADE Business School, Spain. Before co-founding MA people, Manuela held various senior marketing / management positions at high-end resorts in the Maldives, at a leading luxury retailer in Switzerland as well as at the tourism destination company South Tyrol Marketing.

Manuela [at] MA-people.com

Magdalena Rungaldier – Co-founder & co-creator

Born in South Tyrol, Italy, Magdalena got (and stayed) drunk on travelling, marketing and breath-taking design. Following her studies she began her wanderlust tour – living and working in Europe, New Zealand, America and the Maldives. Magdalena holds a BA Honors degree in Tourism Management and has many years experience in tourism, marketing and in strategically developing brands and businesses. Before co-founding MA people, Magdalena held a variety of senior operational and management positions at a boutique design agency, a river cruise ship, a tourism research institute, and a number of boutique luxury resorts. Magdalena absolutely adores stylish pineapples, kind huMAns and believes that tragedy is the most ridiculous thing (borrowed from Frida Kahlo).

Magdalena [at] MA-people.com

Dr. Barbara Theiner – Co-creator

Barbara (or Bärbel as we call her) is our tourism expert for the Alpine region. With over a decade of hospitality & tourism consulting under her belt, she brings a wealth of knowledge and expertise to MA people. Barbara holds a doctorate in socio-economic sciences at the Leopold-Franzens-University in Innsbruck, Austria and studied international tourism and leisure management in London and Munich. When Barbara isn’t lecturing tourism marketing at the MCI, Management Center Innsbruck she can be found in her family’s vineyards.

Barbara [at] MA-people.com
Manuela Schwingshackl
Co-founder & co-creator
Magdalena Rungaldier
Co-founder & co-creator
Dr. Barbara Theiner


Georgina Waterhouse – Wordsmith

Georgina is a true word geek with a dedicated passion for quotes and insatiable lust for travel. She holds a BA Honors degree from Loughborough University and an Advanced Arts Marketing Certificate from the Chartered Institute of Marketing. Georgina held various marketing, communications and PR positions in the luxury retail industry, an international law firm and a ballet company and now runs the copywriting agency: www.The-W-Agency.co.uk.

Werner Haselrieder – Digital master

Born and based in South Tyrol, Werner is the MA people digital master. He runs his own boutique web agency: www.whmedia.it where he develops and manages websites and online campaigns for our clients. The earliest bird of the MA people network, Werner has been in the programming business for decades. When he’s not online he can be found carving up the downhill slopes on his fat bike or travelling the world in his stylish black VW California.  

Silke De Vivo – Illustration & design artist

Silke hails from South Tyrol and has a portfolio overflowing with incredible illustrations and creations. She studied painting in Bologna, design at Faculty of Design and Art IUAV in Venice and completed the master programme in editorial illustration at Macerata. Silke creates the most fabulous illustrations and designs for our clients – as well as for our very own MA people website. Her signature style is artsy, playful and creative. Discover more on www.silkedevivo.com.

Elisabeth Aster – Graphic design & typography go-to girl

Incredibly talented (not to mention fun), Elisabeth translates concepts and ideas into breath-taking visuals for our clients. Following her education at the commercial design academy in Innsbruck, Austria, Elisabeth travelled the world completing work placements in New Zealand and Singapore - collecting inspiration and contacts along the way. Elisabeth brings over a decade of graphic design experience to MA people, as well as a passion for beautifully crafted typefaces and simplistic yet fascinating designs. 

Georgina Waterhouse
Werner Haselrieder
Digital master
Silke De Vivo
Illustration & design artist
Elisabeth Aster
Graphic design & typography go-to girl