First the concept, then comes the rest. A hotel concept helps you to gain clarity, use resources efficiently, plan ahead, stand out from the crowd, build alignment and, ultimately, create a better future for your hotel – and for people and planet.
A hotel concept is the basis for everything that follows in your hotel project. It’s the foundational idea that defines your hotel’s brand, character, product and services, sales and communication, and more. It curates a distinctive identity in the market and in the eyes of your clearly-defined target group.
Furthermore, a hotel concept acts as a strategic and creative outline on how to realise a hotel venture by piecing together various elements (“human” and “hard” facts) and outlining to all partners and stakeholders HOW your hotel should look and feel and WHY that is.
At MAp, we craft our hotel concepts around the following key elements:
- Purpose: WHY you exist beyond making profit.
- Principles: Your vision, mission and values.
- People: The people you are serving with a solution to their problems.
- Story: The unique story that you – and only you – are telling in order to emotionally connect with your people.
- Positioning and USPs: What differentiates you in the market.
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