Are you eager to market your hotel more effectively to increase bookings and boost revenue? Our 8-week coaching programme, led by the experts at MAp Boutique Consultancy, will refine your hotel concept and brand, strategically position your property, and elevate your marketing strategies, bringing growth and long-term success for your hotel business!
At MAp, our Purpose is driven by a deep passion for supporting independent and boutique hotels, coupled with our unwavering commitment to making this planet a better place for all.
Through this programme, we strive to amplify our impact in the hospitality industry by fostering the growth of standout, sustainable and successful hotels. We invite you to join us on this transformative journey!
Through 1-on-1 coaching with the MAp team, we'll equip you with comprehensive strategies and tools designed to strategically position and market your hotel - in under 8 weeks! Our approach is holistic and sustainable, aimed at making a significant and positive impact, and ensuring your success and long-term viability in this ever-evolving industry.
The 2024 Hotel Marketing Accelerator for hotels and hospitality businesses is a value-packed, 8-week programme consisting of the following modules. Here’s a sneak peek of what’s inside each module:
We embark on the journey by assessing your hotel's starting point and status quo, and uncovering the areas with the greatest potential for success for your hotel business.
Module 1 serves as an opportunity for mutual acquaintance, information exchange and comprehensive evaluation of where your hotel stands now and where you want it to be in the future. Includes:
Outcome: We will have gained invaluable insights into your hotel's unique potential, identified key areas for improvement, and gained clarity on where your greatest opportunities for success lie, setting the foundation for our collaboration over the coming weeks.
Through our decade of experience developing and collaborating with hotels worldwide, one crucial lesson stands out: you have to know what your hotel stands for, before you can make it stand out!
Module 2 is about enhancing your hotel’s unique concept and brand to make sure they meet the needs of your target audience, perform more competitively in the market and generate sustainable impact. Includes:
Outcome: By the end of this module, we will have defined a revitalised hotel concept and brand that not only resonate with your audience but also position your hotel as a leader in the market, driving long-term success and growth.
Based on your newly-refined hotel concept and hotel brand, and considering your strategic success potential, we identify your hotel’s unique position on the global MAp.
Module 3 is dedicated to hotel positioning, crystallising your hotel’s unique DNA to establish a clear and powerful presence in the market. Includes:
Outcome: By the end of this module, you will attain a clear understanding of your hotel's distinctive positioning and a detailed roadmap to implement it effectively in the market, step-by-step.
It’s time to look at how you sell and communicate your hotel: Are you addressing the right guests through the right channels?
Module 4 starts by assessing your existing hotel marketing strategies and activities, focusing on your sales and communication channels, in order to identify areas of improvement to help you achieve your new positioning and reach your target audience. Includes:
Outcome: By the of this module, you’ll be armed with a defined marketing strategy and sales and communication channel mix. Along with a tailored action plan encompassing 5 key priorities, you will be equipped to execute your new marketing strategy, driving enhanced engagement and revenue growth.
The last module is all about you! Throughout our joint journey, perhaps you’ve identified several areas where you may require additional support and insights, or have lingering questions that need addressing.
Module 5 is about bringing closure to our coaching journey by providing personalised one-on-one coaching, addressing any remaining questions or concerns you may have, and offering tailored recommendations for your future success. Includes:
Outcome: By the end of this module, you will have gained invaluable insights, clarity, and recommendations to propel you confidently toward your future success in the hospitality industry. You will also receive your personal Coaching Plan, filled with all the knowledge to elevate your hotel's marketing and positioning #onwards
Grow your hotel business and bring your hotel to the next level
Gain clarity and new direction
Stand out from the competition and make a distinct mark
Stay ahead of shifting guest demands and market dynamics
Implement sustainable practices into your business
Revitalise your brand image
Take advantage of transformative changes, such as new management or renovation
We will jointly define a start date depending on what works best for your schedule.
with experienced hotel consultants who offer 10+ years of experience advising top hotels. Depending on your physical location and your preferences, coaching can be done virtually or in person.
that sets priorities and action steps to kickstart your execution and begin achieving success.
where we offer free resources, webinars, expert talks, etc., to help hotels become more sustainable and excel in the hospitality industry.
Invest in your long-term hotel success! Our comprehensive accelerator programme is available at a special price of EUR 8,880.00, offering a total value of EUR 11,880.00.
All participants get The Sustainable Hotel Handbook - Collection (value EUR 495) free of cost in order to make this world a more hospitable and better place for ALL!
Our comprehensive Hotel Marketing Accelerator is offered at a special price of EUR 8,880.00, discounted from its total value of EUR 11,880.00.
Bonus: All participants get The Sustainable Hotel Handbook - Collection (value EUR 495) free of cost in order to make this world a more hospitable and better place for ALL!
If you represent an NGO, please let us know, and we'll gladly offer you an enhanced pricing option.
Payment for the programme is made in 3 instalments:
Included
Excluded
We are only offering 5 spaces in the 2024 coaching programme. Apply now to secure yours!
The is the ultimate coaching programme to propel your hotel to new heights.
Get tailored guidance
From refining your hotel concept and brand to developing strategic marketing plans, each module is designed to address your specific pain points and opportunities, ensuring that every aspect of your business receives the attention it deserves.
Identify your strategic positioning
By identifying your hotel's unique selling points and target audience, you'll learn how to differentiate yourself effectively and attract the right guests to your property.
Improve your sustainable impact
Through a holistic approach that considers social, environmental and economic sustainability, you'll discover how to create a hotel that thrives both now and in the future.
Receive expert advice
Benefit from the expertise of seasoned professionals at MAp Boutique Consultancy, who bring significant experience advising independent and boutique hotels to the table.
Gain actionable insights
You'll gain actionable insights that you can apply directly to your hotel business, allowing you to see immediate improvements in performance and profitability.
Elevate your marketing
Amplify your hotel's visibility and appeal in the marketplace with new-and-improved marketing strategy, activities and channel mixes.
From start to finish, the Hotel Marketing Accelerator programme takes 8 weeks, which allows for a comprehensive exploration of key topics and strategies without overwhelming participants with too much information at once.
We will jointly define a start date depending on what works best for your schedule.
The Hotel Marketing Accelerator consists of pre-defined modules covering particular topics, each one taking 1-2 weeks each. Of course, the guidance, action steps and deliverables (and start date!) are all personalised to your exact needs and goals.
Participants receive ongoing support from our team of experienced consultants through one-on-one coaching sessions, and access to valuable resources such as practical playbooks and handbooks.
Participants will automatically become part of the MAp Community, where we offer free resources, webinars, expert talks, etc., to help hotels become more sustainable and excel in the hospitality industry. Of course, we remain available should you have any further questions!
The timeline for seeing results can vary depending on individual circumstances, but participants will likely notice significant improvements in their hotel's performance within a few months of implementing the strategies and insights gained from the programme.
Sustainability is a key focus of our coaching programme, and participants learn how to incorporate social, environmental and economic sustainability into their hotel concepts and brands, as well as their positioning and marketing strategies.
Of course! All modules, strategies and actions from the programme apply to new hotels too, not just existing ones.
MAp is a B Corp-certified boutique hotel consultancy dedicated to empowering independent and boutique hoteliers through branding, positioning and marketing services. Located in Zurich and women-lead, the MAp team adopts a holistic and sustainable approach to elevate the global impact of hotels. With a focus on people and purpose, MAp stands out for its innovative strategies and creative solutions, making hotels, businesses and brands matter.
Learn more about us here
Create a thriving hotel business and learn more about holistic hotel sustainability with our practical handbooks, tools and resources. Let’s get started on the road to a more hospitable and purposeful Planet – together!
ke time for prosecco ke it happenke it meaningfulke good coffeeke it matterke funny jokeske it kindke it simpleke it countJoin our inclusive MAp community NOW! You’ll get access to free resources, webinars, expert talks, and learn more about the latest industry and sustainability news.
