Today we meet Johannes Melin, technical sales expert at Orbital Systems, a company creating innovative products like showers, taps and more that reduce water and energy consumption.
Let’s find out how Orbital is leading today’s change for tomorrow’s water.
Dear Johannes, thank you for your time! To begin with, please tell us a little bit about Orbital Systems and what your mission is.
Johannes: Orbital Systems is an innovation company whose mission is to make water appliances smarter and more efficient. Our products are made to save water and energy without compromising on the user experience.
Average consumption today exceeds 100 litres per person per day in the Western world. At Orbital, our goal is to reduce this number to 20 litres per day.
What inspired the founder of Orbital, Mehrdad Mahdjoubi, to launch the company? What major problems was he hoping to solve?
Johannes: As a student at Lund University, Mehrdad took part in an academic collaboration with NASA. Their mission was to uncover ways of sustaining life on Mars through innovative use of water. It was then that the revelation dawned on him; that groundbreaking ideas conceived for space could also revolutionise the way we manage water on our own Blue Planet. Fresh water is a finite resource, and its scarcity is a growing concern worldwide.
That's why our primary focus is on developing technologies that enable smarter use of water. Our advanced shower systems are engineered to drastically reduce water wastage without compromising on comfort or performance. By implementing Orbital showers in hotels, homes and businesses, we can significantly decrease water consumption on a global scale.
Can you tell us more about your products? What makes them so innovative and who are they made for?
Johannes: Orbital Systems specialises in water- and energy-saving products that combine sustainability, innovative technology and design. Our key products utilise circular technology to reduce water and energy consumption by 50 to 100%, all while providing users with a premium experience featuring high flow and constant temperature.
The Scandinavian design is evident in our minimalist, functional and aesthetically pleasing approach, ensuring that our products not only perform efficiently but also enhance the visual appeal of the space they are used in. These products are ideal for environmentally conscious consumers, hotels, spas, gyms and private homeowners who value both sustainability and design.
When you look back at the hotels you've worked with and how you've supported them on their path to more sustainability with your products: What has been your biggest learning so far?
Johannes: Many hotels are not aware of how much they pay for the water and energy used by their showers. When we get a chance to look at their numbers, they are often very surprised when they realise the magnitude of the savings they could achieve by installing our products.
We have also learned that hotel guests are not very willing to change their behaviour to save water and energy. When they pay for a hotel stay, they often use the shower much more than they do at home. This is especially true in 4- and 5-star hotels where water consumption can be very high. To better suit the organisation of the hotel business, where it is common to have a property owner company and an operator company, we have introduced a financial model where the cost can be split between these two entities.
The property owner pays an amount equivalent to the cost of a conventional high-end shower system, while the operator pays a monthly or annual fee for a Care Plan that includes consumables and a 10-year warranty. With this setup, the hotel's operational expenses per room immediately become lower than with a conventional shower.
Nowadays, people are talking more and more about saving water but aren’t necessarily being smarter about their water usage. What are your three most important water-saving recommendations?
Johannes:
1. Reduce your shower time (or implement an Orbital Shower ;-) ).
2. Turn off the tap while brushing your teeth, fill the dishwasher and keep cold drinking water in a jar in the fridge.
3. Install dual flush toilets or, even better, the Orbital Tap for up to 100% greywater reuse from the toilet sink to toilet flushing.
Do you have any recommendations for hoteliers on how they can start and/or advance their sustainability journeys?
Johannes: Hire an expert who can take a holistic approach to analyse your current state and identify areas for impactful improvements.
Key actions to become more sustainable always include:
1. Implementing energy-efficient solutions
2. Reducing water consumption
3. Minimising waste
4. Choosing organic and locally sourced food
As always, our final MAp meets question: What makes a hotel experience truly outstanding for you personally?
Johannes: Freshly baked bread for breakfast, a comfortable bed in a cool and silent room, and of course a long and refreshing shower without any unnecessary waste of water and energy.
About Orbital Systems:
Orbital Systems is a Swedish company specializing in innovative water-saving solutions that combine sustainability with Scandinavian design principles. Their flagship products include the Orbital Shower, described as "Earth's first circular shower," and the recently introduced Orbital Tap, both of which utilize cutting-edge circular technology to significantly reduce water and energy consumption without compromising comfort or performance.
These products are designed for environmentally conscious consumers, hotels, spas, fitness centers, and private homeowners who value both sustainability and aesthetic appeal. Orbital Systems' commitment to water conservation is evident in their products' ability to purify and reuse water, potentially saving tens of thousands of liters per person annually.
The company's solutions have been installed in various locations across Europe, including high-end hotels and private residences, demonstrating their versatility and appeal to a wide range of users.
ke time for prosecco ke it happenke it meaningfulke good coffeeke it matterke funny jokeske it kindke it simpleke it countSign up for the MAp newsletter for practical insights on hotel branding, marketing, and sustainability, plus fresh thinking from our projects and new tools from our sustainability platform. Let’s move #onwards together.
