LocationCyprus
Time frame2020 - ongoing
TypeSmart design hotel concept + brand
PurposeTo empower people to live their best lives
# of rooms30 rooms
# of stars4*
Websitemaphotel.com.cy
Tag it#MAPhotel #EmpoweredByMAP #HotelBranding #HotelConcept
MApping out MAP Hotel
Starting Point
MAP Hotel - the first smart design hotel in Nicosia, Cyprus - opened its doors at the beginning of 2020, but due to the COVID-19 crisis, was forced to shut down only after a few weeks. To optimise this time, owner and visionary Marios Polycarpou brought on MAp Boutique Consultancy to prepare the hotel for reopening by sharpening its hotel concept and hotel brand further as well as to assist with targeted sales and marketing activities. The overall objective was to establish MAP Hotel as the leader in Nicosia and as the new flagship of a global hospitality brand, MAP Projects.
BTW: Best hotel and brand name ever ♥ !
Destination
- Compelling hotel brand that can be scaled internationally
- Emotional storytelling hook that connects with MAP Hotel’s target audience and emphasises sustainability
- Strong positioning and differentiation in the market along hotel’s USPs
- Insights and guidance on how to translate the hotel concept into operations
- Defined sales + marketing activities and direction on how team can effectively execute
RoadMAp
Hotel Branding
Brand Creation, Brand Activation
Before addressing the hotel itself, it was important that we zoom out and define MAP Projects as a larger hotel brand, getting to the heart of its purpose and other defining characteristics. While emphasising on the available assets (smart and stylish design), we added the emotional storytelling to draw the right people in. We then took it a step further by defining how to activate the newly-defined hotel brand and sustainable storytelling through the visual, verbal and sensory branding.
Hotel Concept
Concept Development
Next we set our sights on MAP Hotel. While MAP Hotel possessed many strengths as a smart design hotel thanks to Marios’ incredible vision and aesthetic, we discovered and defined the hotel’s guest typologies to determine their expectations and needs, and from there we defined the USPs that delivered the most value. We also positioned the hotel concept in a way that would differentiate it along those guest benefits, key being lifestyle, technology, sustainability and design. The hotel concept was then translated into operations, showing how it can be brought to life.
Hotel Marketing
Sales + Marketing Strategy
When looking at operations, we also had to determine how best to sell and communicate the hotel. Thus we defined the hotel sales and marketing communication channel mix and determined the top priorities moving forward to strengthen MAP Hotel’s sales and marketing performance leading up to its reopening.
Hotel Consulting
Resource Management, Restaurant Consulting
In the time of COVID-19, figuring out smart solutions is part of the game. Therefore, together with our client we tackled important pandemic-related issues, such as where to save resources by defining what activities to handle in-house or to outsource, as well as how to appeal to and bring locals to MAP Hotel’s Scale restaurant.
#EmpoweredByMAP
The MAP Hotel is not a destination, it's a pitstop. A place where clients recharge, get empowered and then go out into the world to make shi(f)t happen.
Thank you, Marios, for your trust during challenging times, and we can't wait to continue to empower more people to live their best lives.
“
A wonderful new boutique hotel in the
centre of Nicosia.
Everything you need to make you feel like at home.
TripAdvisor User
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ke time for prosecco -
ke it happen
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ke it meaningful
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ke good coffee
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ke it matter
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ke funny jokes
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ke it kind
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ke it simple
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ke it count
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