The S-Word Podcast: The Sustainable Hotel

The podcast all about communicating your sustainability initiatives in a sustainable way.

MAp Boutique Consultancy and Rupp PR have joined forces to launch the 2nd season of The S-Word Podcast: The Sustainable Hotel, all about communicating your sustainability initiatives in a sustainable way.

The S Word Podcast: The Sustainable Hotel
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Talking the S Word

Welcome to season 2 of The S-Word Podcast: The Sustainable Hotel, all about communicating your sustainability initiatives in a sustainable way. Over the course of 6 episodes, Natascha Rupp from Rupp Public Relations and Magdalena Rungaldier from MAp Boutique Consultancy discuss what makes a hotel a sustainable one and how your hotel can communicate sustainability transparently, ethically and successfully.

Meet your hosts

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For who is this podcast?

This podcast is for independent and boutique hoteliers, but also investors, consultants and even students, seeking to understand hotel sustainability and implement it into their work.

What is the podcast about?

It teaches about holistic sustainability through the 4 Ps of Sustainability – Purpose, People, Planet, Profit –and how to translate sustainability into effective and impactful internal and external communication.

Why should I listen to it?

By getting your communication right, you realise even more positive benefits from your sustainability efforts – by garnering the support of your employees, gaining global recognition, attracting new guests and more – that enable you to create even greater positive impact on People and Planet. Not only will you be educated and informed, but inspired and motivated to make change happen!

Where can I listen to it?

You'll find the podcast on major podcast providers:

Episodes

Episode 1: Introducing The S-Word Podcast Season 2!

Welcome to the 2nd season of The S-Word Podcast: The Sustainable Hotel, all about communicating sustainability. Meet your hosts and learn what’s on deck for this new season.

Release Date: September 13, 2023

Listen this episode on Youtube.

Episode 2: Sustainability communication must follow action

We introduce our framework for sustainability – MAp’s 4 Ps of Sustainability – and what makes a hotel a sustainable one, touching on the important topics of greenwashing and greenhushing.

Release Date: September 20, 2023

Listen this episode on Youtube.

 

 

Episode 3: Sustainable Communication – HOW to communicate

We teach you about the concept of Sustainable Communication, presenting the 10 Principles of Sustainable Communication and sharing best practices from sustainable hotels. We also launch a new resource to guide hotels, The Sustainable Hotel Handbook: Communication.

Release Date: September 27, 2023

Listen this episode on Youtube.

Episode 4: Sustainability Communication – WHAT to communicate

We get to the heart of WHAT you communicate when you communicate sustainability, defining your unique and authentic sustainability story.

Release Date: September 29, 2023

Listen this episode on Youtube.

Episode 5: Sharing your sustainability story with the world

We discuss how to bring your sustainability story out into the world in a way that resonates most with your internal and external stakeholders, showing the power of communication.

Release Date: October 3, 2023

Listen this episode on Youtube.

Episode 6: Answering your questions about sustainability communication

We answer some of your pressing questions and those we get asked often by hoteliers, both on the topic of sustainability communication and The Sustainable Hotel Handbook: Communication.

Release Date: October 10, 2023 

Listen this episode on Youtube.

The S Word Podcast: The Sustainable Hotel
The S Word Podcast: The Sustainable Hotel
The S Word Podcast: The Sustainable Hotel

Why you need it

BECAUSE YOU WILL LEARN SOO MUCH:

  • The 4 Ps of Sustainability framework for hotel sustainability
  • The threats of greenwashing and greenhushing
  • The concepts of Sustainability Communication vs. Sustainable Communication
  • The 10 Principles of Sustainable Communication
  • Writing your sustainability story
  • Bringing your sustainability story to internal and external audiences
  • Best practices of hotels and brands that effectively communicate sustainability
  • Expert tips and insights on communicating effectively
  • The insights and guidance you’ll get from The Sustainable Hotel Handbook: Communication

Handbook - Collection

Create a sustainable hotel that makes a positive impact for all, and delivers more profit and success for you.

Handbook

Effectively communicate your sustainability activities to mitigate greenwashing, achieve more success and inspire genuine change.