Press + Media

Zurich – Tailored specifically for independent and boutique hotels, the 8-week Hotel Marketing Accelerator promises to guide participating hotels in enhancing their unique hotel concepts and brands, strategic positioning and marketing strategies - to increase their impact and ensure long-term success.

Zurich – MAp Boutique Consultancy, a boutique hotel consultancy and certified B Corporation, is proud to announce the launch of The Sustainable Hotel Handbook: Communication and The S-Word Podcast: The Sustainable Hotel. Both resources provide hotels and hospitality businesses with the insights, tools and action steps to communicate their sustainability activities in a credible and effective way, with the goal to increase impact and reduce greenwashing.

Zurich – MAp Boutique Consultancy, a boutique hotel consultancy and certified B Corporation, is proud to announce the launch of a template to guide hotels and hospitality businesses in writing their sustainability stories. This tool is designed to assist them in effectively communicating their commitment to sustainability, showcasing their sustainability initiatives, and engaging with their stakeholders in a sustainable way.

Zurich – MAp Boutique Consultancy, a women-led boutique hotel consultancy and certified B Corporation, launched a new free guide aimed at helping hotels and HR managers create more inclusive job ads to attract more and diverse talent.

With this guide “The 6 elements of inclusive and attractive job ads”, hoteliers, business owners and HR managers will be able to create job ads that resonate with a wide range of candidates - with tips and best practices to make them gender-neutral and free from bias, inclusive of all backgrounds and experience levels, and present the hotel in the most positive light.

Zurich – MAp Boutique Consultancy, a women-led boutique hotel consultancy and certified B Corporation, today launched The Sustainable Hotel Handbook: Employees, the newest addition to its series of handbooks developed for boutique hoteliers on the topic of sustainability. 

The Sustainable Hotel Handbook: Employees provides detailed guidance on how to hire, retain and reinvest in employees in the midst of a challenging job market

Zurich – The boutique hotel consultancy and certified B Corporation MAp Boutique Consultancy launches The Sustainable Hotel Handbook - Collection today, guiding the way for boutique hoteliers to develop more sustainable hotels.